The goal of this project is to dispel myths that thwart sustainability and thereby provide Nordic policy-makers with accessible knowledge on consumption and consumer behaviour that can be used in devising effective and efficient consumer policies.
This is a hilarious talk with inspiring ideas about how to create intangible wealth instead of consuming ever-more material resources, as well as some memorable examples of how to change behaviour - enjoy!
Thanks a lot for sharing this brilliant talk! It's one of those you can watch over and over again and learn new things every time you watch it - and the funny parts worked several times on me as well ;-)
I especially liked the example of the Prussian marketing strategy of incentivising the farming and consumption of potatoes amongst peasants, by declaring it a 'royal' vegetable. How could we declare a more sustainable lifestyle 'royal' in our days and who would be the 'royals' to promote and model such a lifestyle?
Thanks a lot for sharing this brilliant talk! It's one of those you can watch over and over again and learn new things every time you watch it - and the funny parts worked several times on me as well ;-)
ReplyDeleteI especially liked the example of the Prussian marketing strategy of incentivising the farming and consumption of potatoes amongst peasants, by declaring it a 'royal' vegetable.
How could we declare a more sustainable lifestyle 'royal' in our days and who would be the 'royals' to promote and model such a lifestyle?