Many decision makers and consumers are convinced that 1) people in general have a deeply rooted desire to buy and own all kinds of products and services and 2) that sharing access to products or collaboratively using them is not attractive. Watch the video about a new collaborative economy emerging in the USA, where "access trumps ownership", where people make use of idling capacity of many products they have in their possession by improving the utility rate of these products and by learning how to use less and do more. Learn about TaskRabbit; Getaround; AirBnB; Vayable; and many more.
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