Creating a fresh perspective to enhance acceptability

This advert is a great example of presenting a ´controversial´ issue positively without referring to the usual pros, cons and myths. Thought-provoking?

Half of Germany was running on Solar Power

Germany´s solar subsidies not only create record-breaking clean energy generation, they also dispel the myth that people are only motivated by self-interest (e.g. lower energy prices): Germans pay a bit extra for subsiding the solar industry (and this article suggests American citizens would be willing to do the same). It also shows that policies considered ´too controversial´ in some places are already up and running in others.  Good news!

Life lessons from an ad man: Rory Sutherland

This is a hilarious talk with inspiring ideas about how to create intangible wealth instead of consuming ever-more material resources, as well as some memorable examples of how to change behaviour - enjoy!