Sunday, June 10, 2012

Life lessons from an ad man: Rory Sutherland

This is a hilarious talk with inspiring ideas about how to create intangible wealth instead of consuming ever-more material resources, as well as some memorable examples of how to change behaviour - enjoy!

1 comment:

  1. Thanks a lot for sharing this brilliant talk! It's one of those you can watch over and over again and learn new things every time you watch it - and the funny parts worked several times on me as well ;-)

    I especially liked the example of the Prussian marketing strategy of incentivising the farming and consumption of potatoes amongst peasants, by declaring it a 'royal' vegetable.
    How could we declare a more sustainable lifestyle 'royal' in our days and who would be the 'royals' to promote and model such a lifestyle?