The goal of this project is to dispel myths that thwart sustainability and thereby provide Nordic policy-makers with accessible knowledge on consumption and consumer behaviour that can be used in devising effective and efficient consumer policies.
In a Swedish retail shop ICA in Nyköping store manager Magnus Åberg came up with an idea to describe conventional bananas in a more precise manner. So now customers can choose between organic bananas, fair trade bananas and sprayed bananas. The sign has been there for three years, but have recently been posted on Facebook and distributed almost 4 000 times and 13 000 people liked the idea. According to Magnus Åberg the sign does influence ecological purchases.
Photo by Jens Alvin Original article in Swedish can be found here.