Wednesday, June 27, 2012

The power of clear communication

In a Swedish retail shop ICA in Nyköping store manager Magnus Åberg came up with an idea to describe conventional bananas in a more precise manner. So now customers can choose between organic bananas, fair trade bananas and sprayed bananas. The sign has been there for three years, but have recently been posted on Facebook and distributed almost 4 000 times and 13 000 people liked the idea. According to Magnus Åberg the sign does influence ecological purchases.

Photo by Jens Alvin
Original article in Swedish can be found here.

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