The goal of this project is to dispel myths that thwart sustainability and thereby provide Nordic policy-makers with accessible knowledge on consumption and consumer behaviour that can be used in devising effective and efficient consumer policies.
Sustainable wellbeing and happiness: dispelling myth 9
The Kingdom of Bhutan are working with the UN to set up an expert task force on "Wellbeing and Happiness: Defining a New Economic Paradigm". Their website has really useful reading lists and two-page summaries of solutions for promoting sustainability and wellbeing. This important work is also dispelling the myth that people want to earn more money and increase consumption levels to become happier. Here is a facinating 7 minute video giving some background to how Bhutan got started on the path to promoting sustainable happiness.