Myths that thwart sustainability

The goal of this project is to dispel myths that thwart sustainability and thereby provide Nordic policy-makers with accessible knowledge on consumption and consumer behaviour that can be used in devising effective and efficient consumer policies.

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Tuesday, June 11, 2013

Key messages from the study are published!

Lessons from Nordic Council of Ministers study “Improving Nordic policymaking by dispelling myths on sustainable consumption” are published as Policy Brief that summarises the key messages.

Reports in English and Swedish are on there way.
Posted by Project team at 12:07 PM No comments:
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About the project

Project team
The project team: Oksana Mont, Kate Power, Eva Heiskanen, Helka Kuusi and Nikola Kiørboe
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behaviour change business policy acceptability Myth 1 Myth 10 Myth 7 consumers choice controversial policy environmental communication information self-interest transparent information values wellbeing Bhutan Myth 5 Myth 6 Myth 9 New Economic Paradigm advertising business models dematerialised consumption diet extrinsic motivations food happiness health intrinsic motivations policy making renewable energy solar energy

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      • Key messages from the study are published!
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